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Media & Advertising
Publishers, adtech, agencies, and brand media strategies across platforms.
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Latest in Media & Advertising
Welsh Firms See Growth Potential but Question Whether Investment Is Keeping Pace
1+ hour, 32+ min ago (734+ words) Welsh businesses believe the economy has significant potential to grow over the next three years, but new research suggests many remain unconvinced that Wales is receiving the public investment needed to realise that opportunity. New findings from the Lloyds Business…...
Paramount-WBD???s Corporate Blood Sport About to Start: 5 Burning Qs
11+ min ago (236+ words) The layoffs, Bloys-Holland showdown, 50 cable networks, a streaming pileup — and showrunners already eyeing the exits I wrote about Apple’s Emmy triumph, scooped Sony and Prime Video’s new Spider-Man shows, interviewed Mike Schur and J.J. Philbin and wrote about the…...
Pinterest offers predictive optimization for Performance+
4+ hour, 2+ min ago (313+ words) Pinterest launched a new way to measure the likely effectiveness of ad campaigns in the app using a campaign optimization score, which offers a simplified metric that factors in a range of ad setup elements to predict performance. As explained…...
Collins named the first Creative Strategist, now leads a strategy-first creative agency
50+ min ago (62+ words) openPR.com Collins named the first Creative Strategist, now leads a strategy-first creative agency Press release from: ABNewswire Collins, founder of Collins Creative Agency Permanent link to this press release: You can edit or delete your press release Collins named…...
Ben Mamedu unveils BrandZeal Media Limited
15+ hour, 9+ min ago (260+ words) Ben Mamedu, a highly experienced advertising, branding and corporate communications professional has launched BrandZeal Media Limited after over 20 years of dedicated service in the profession. This was disclosed to the press recently following the inaugural meeting of the board of…...
Calif. AG Bonta Says Settlement Is Not a 'Blessing' for Paramount Deal
6+ hour, 41+ min ago (285+ words) California Attorney General Rob Bonta announced an antitrust settlement reached with Paramount Skydance that he says will protect jobs. This clears the way for Paramount to take over Warner Bros. Discovery. But Bonta says this deal is not a "blessing…...
Best of BS Opinion: Constraints can help sharpen strategy
1+ hour, 6+ min ago (288+ words) Constraints force priorities, expose weak assumptions and reward systems that learn to work within limits rather than pretend those limits do not exist Constraints are usually described as obstacles: a hostile global environment, a thin power cushion, difficult engineering, the…...
VIRTUE Asia bolsters strategy team with Cherish Lee appointment and Marie Lee promotion
1+ hour, 5+ min ago (554+ words) Campaign Brief Asia VIRTUE Asia has strengthened its strategy leadership, appointing Cherish Lee as Strategy Director following her return to Singapore after 13 years in the US, where she worked at leading agencies including Wieden+Kennedy, Droga5 and Anomaly, and promoting Marie…...
In-house agency MASH reports 200% revenue growth in a year
1+ hour, 18+ min ago (576+ words) Mash agency has reported a 200% increase in revenue following a strategic shift to supporting in-house agency operations. The company has also increased its recurring income by 300% and appointed a new leadership team based in Singapore. MASH, in-house agency team curator,…...
PACK’D appoints Digital Natives as social-first agency partner
5+ hour, 2+ min ago (250+ words) Monday 21 September 2026 – PACK’D, a leading frozen fruit and vegetables company, has appointed Digital Natives as its strategic partner to achieve its ambition of becoming one of the UK’s leading social-first FMCG brands. The engagement covers organic social strategy, content planning,…...