Advertising & Creative

4+ hour, 2+ min ago   (313+ words) Pinterest launched a new way to measure the likely effectiveness of ad campaigns in the app using a campaign optimization score, which offers a simplified metric that factors in a range of ad setup elements to predict performance. As explained…...

15+ hour, 10+ min ago   (260+ words) Ben Mamedu, a highly experienced advertising, branding and corporate communications professional has launched BrandZeal Media Limited after over 20 years of dedicated service in the profession. This was disclosed to the press recently following the inaugural meeting of the board of…...

2+ hour, 22+ min ago   (112+ words) mrweb.com Daily Research News Online The global MR industry's daily paper since 2000 Obituary: Media Measurement Pioneer Bill Harvey Media research veteran Bill Harvey has died after a short illness, aged 84. His work over 60 years helped to shape the measurement…...

4+ hour, 16+ min ago   (329+ words) Traditional TV worked because scarcity did the targeting for you. Three networks, a limited number of prime-time slots, and a broad audience meant a decent creative could carry a mediocre plan. Reach was the metric, and reach was easy to…...

8+ hour, 3+ min ago   (723+ words) Titan Travel has unveiled a new TV advertisement campaign which encourages customers to contact a travel agent to book their holiday. Available across on-demand and streaming channels, it gives Titan “a great opportunity to build visibility” ahead of peaks, said…...

2+ hour, 57+ min ago   (373+ words) Commerce media’s growth is showing no signs of slowing. According to an EMARKETER forecast, that category is on track to account for more than one in every four dollars allocated to digital advertising overall. But for commerce brands, sustaining those…...

10+ hour, 35+ min ago   (424+ words) Melissa Fein, who previously served as the firm’s media lead in Australia and New Zealand, is tasked with helping scale its operations in the U.S. “I’m incredibly proud of what we’ve built across ANZ, and of the team that made…...

11+ hour, 5+ min ago   (259+ words) Here are some great campaigns that broke far and wide in recent weeks, selected by Muse sibling Ads of the World. In which we learn that you can hire makers to construct a working 35mm movie camera from products sold at…...

14+ hour, 26+ min ago   (339+ words) India isn’t short on ideas. It’s full of them. Every day, creators, entrepreneurs, professionals and small businesses imagine new ventures, build brands, tell stories and communicate visually. The challenge isn’t creativity – it’s turning those ideas into something meaningful. Brimming with…...

5+ hour, 56+ min ago   (291+ words) Monday September 21 2026 The stars of TV’s Dragons’ Den will decide whether to spend a penny on a women’s urinal startup this Thursday evening. Amber Probyn and Hazel McShane, founders of multi-award winning women’s urinal startup Peequal, brought their toilets to…...