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169 words

Clinical Intent Advertising

suite extends channels - Clinical intent advertising is allowing pharmaceutical marketers to align campaigns with real-time signals from healthcare professionals rather than relying primarily on historical claims data. Clinical intent advertising is allowing pharmaceutical marketers to align campaigns with real-time signals…

news.mit.edu
740 words

From bench to biotech

“It’s really designed to demystify doing research in industry,” says Amy Keating, a professor of biology and biological engineering. “The feedback we get suggests it’s quite eye-opening in terms of changing some assumptions about what that life is like.” The…

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US backs 6K with $361 million commitment for cathode plant

The US Department of War’s Office of Strategic Capital has made a conditional commitment of US$250 million ($361 million) to 6K. 6K is a Massachusetts-based materials company that produces cathode material and critical metal powders for the defence industrial base. The funding would…

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