Pringles India: Building a Premium Imported Snack Brand Before Scaling It
Pringles entered India’s snacking landscape through a corporate acquisition, not a local launch. Kellogg’s bought Pringles from Procter & Gamble in February 2012 in a $2.7 billion deal, after P&G decided to exit non-core businesses. At the time, Kellogg’s India operated only…