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Influencers & Creators
YouTubers, TikTokers, streamers, and the business of attention and community.
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The Creator Economy Myth of “Just Be Authentic”
1+ day, 10+ hour ago (376+ words) The advice describes the outcome audiences respond to. It describes the wrong method for getting there entirely. “Just be authentic. Don’t …...
TikTok Stars Squirmy and Grubs Open Up About Advice from Other Interabled Couples After Announcing Pregnancy (Exclusive)
4+ day, 14+ hour ago (116+ words) Shane and Hannah Burcaw sought advice from other interabled couples to prepare for parenting challenges Shane, who has spinal muscular atrophy, is focused on emotional connection and creative ways to physically bond with their baby The couple, who are known…...
Bobbie Enlists Nara Smith for a Satirical Take on Parenting Pressure
5+ day, 17+ hour ago (189+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Bobbie enlisted influencer Nara Smith to stress the point that some things, like…...
Squirmy & Grubs Announce Pregnancy and Face Backlash
1+ week, 4+ day ago (286+ words) “We are beyond ecstatic to announce that we’re expecting our first child this coming January!” They wrote in the post, which they shared in September 2026. “Hannah is 20 weeks pregnant, and although we’ve been thoroughly enjoying this special time in privacy…...
Erik Deckers: Influencers rent fancy cars to appear rich
1+ week, 4+ day ago (598+ words) I’m part of Generation X, the generation that grew up in the 1980s, known for its worship of wealth, ostentation and luxurious materialism. Everyone on TV was rich, they wore fancy clothes and their suits all had shoulder pads. The ’80s crass…...
Squirmy and Grubs’ Hannah and Shane Burcaw expecting first child
1+ week, 5+ day ago (348+ words) Expecting: Hannah and Shane Burcaw announced they are expecting their first child in January. (Elyse Jankowski/FilmMagic) TikTok influencers Squirmy and Grubs are going to be parents for the first time. The social media stars, whose real names are Shane…...
Squirmy and Grubs' Hannah & Shane Burcaw Expecting First Child After Years of Unsuccessful IVF
1+ week, 6+ day ago (230+ words) Hannah Aylward and Shane Burcaw, best known as Squirmy and Grubs, are expecting their first child together! The social media influencers revealed the happy news on Tuesday (September 8), confirming that they’re due to welcome their first baby in January 2027. The…...
Use your moxie to serve, help people
2+ week, 1+ day ago (883+ words) NORMAL, Ill. — A person with moxie has courage, determination and energy. “Moxie is not about ego or arrogance — it’s about determination,” said Colleen Callahan, founder and owner of Colleen Callahan Consultancy. “It’s about being able to withstand the storm and still…...
Microtrends reshape social media, consumer habits
2+ week, 3+ day ago (609+ words) Microtrends – fleeting styles, aesthetics and consumer habits that can emerge and disappear within weeks – are gaining rapid visibility on social media, accelerating a cycle of consumption driven by platforms such as TikTok and Instagram. Typically adopted by relatively small groups…...
Orry Gets Massively Trolled For 'I Don't Believe In Abortion' Remark, Reacts To Viral Clip | What Happened?
2+ week, 4+ day ago (363+ words) Orry, aka Orhan Awatramani, has found himself in the centre of controversy after a clip from his latest media interaction went viral on social media. Orry is currently seen on Khatron Ke Khiladi 15, and many contestants on the show are…...